What rhetoric can do for you – and what you can do for rhetoric
Listen to Mark Forsyth discuss what makes a political sound bite: [audioboo url=”http://audioboo.fm/boos/1746136-mark-forsyth-inkyfool-on-the-importance-of-political-sound-bites”/] In December 2011, there was a major reversal of American policy and ideology. Barack Obama told a crowd of veterans: ‘You stood up for America. Now America must stand up for you.’ A U-turn! A flop-flip! Because, if you think about it, Obama was saying the exact opposite of JFK: ‘Ask not what your country can do for you, but what you can do for your country.’ And nobody noticed. Obama was still the heir to Kennedy, because he used the same rhetoric. Technically, it’s called chiasmus. The press and the public hate rhetoric. The convention is
